PROMOTION PAY-OFF
In “Now That My Book Is
Published,” (featured this week on the Columbia II Writers Workshop blog), I write
about the time I’ve put in marketing my books. I’ve had book signings, attended
festivals, bought ads, and joined Facebook. Has this effort paid off? That
depends on whether the pay-off is only counted in number of sales. I’ve met
other writers, become more professional, and kept myself in the marketplace. There’s
no certainty that I’ll increase sales by continuing to promote my books, but
there is a certainty that I won’t if I don’t.
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