Wednesday, January 18, 2017

guest blog - Columbia II Writers


PROMOTION PAY-OFF

In “Now That My Book Is Published,” (featured this week on the Columbia II Writers Workshop blog), I write about the time I’ve put in marketing my books. I’ve had book signings, attended festivals, bought ads, and joined Facebook. Has this effort paid off? That depends on whether the pay-off is only counted in number of sales. I’ve met other writers, become more professional, and kept myself in the marketplace. There’s no certainty that I’ll increase sales by continuing to promote my books, but there is a certainty that I won’t if I don’t.

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