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Me, this morning
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RANT ON
PUBLISHERS
Sometimes you
just have to rant to keep your sanity. My sanity has been put to the test by my publisher's questionnaire regarding the upcoming release of a fiction book. In the list of questions:
1) List any
potential reviewers, publications, and media outlets that you can contact who
might be willing to publish a review, article, or announcement about your book.
2) List
libraries, booksellers, and other venues who may host a book event for you.
3) you’ll need
to talk about your book to groups and individuals, market your book on your
website, social networks, and by other methods.
PROVIDE YOUR
OWN MARKETING
Maybe I’m
overreacting, but my impression is that the publisher isn’t just asking for
assistance in marketing my book, it’s asking me to do all the marketing. From my
previous experience, none of my publishers called me regarding a possible
appearance or a possible interview or book signing. Not once.
INDEPENDENT
PUBLISHER DILEMMA
The publisher
here is a small independent publisher, which is where any unknown writer has an
outside chance of getting their book published. Though independent publishers
may be struggling to survive in a commercial environment that is toxic, to cut
costs by cutting marketing is self-defeating, not just for their authors but
for their own financial well being.
DO I HAVE
FANS?
Do publishers realize
that first time authors don’t have fans? We don’t belong to a hundred
organizations. We don’t hobnob with literati. We don’t host socials. We have no
clout.
CLOUT IS THE
ISSUE
Publishers
have clout, if they choose to use it. Who is more likely to get a book signing
scheduled at Barnes & Noble—me (an unknown person) or a publisher (even an
unknown one)? The mere fact that a publisher makes the call provides
legitimacy, one that no beginning author can muster regardless of how wonderful
the book.
LONG TERM
EFFECT
When
publishers cut the marketing department from the budget, their bottom line will
look good in the short term, but the long term consequences are dismal. Publishers
can only thrive if their authors thrive. And emerging authors can only thrive
with marketing support from publishers.
An even more
disappointing consequence is that some of the most creative and talented writers
do not have a chance to reach an audience (despite enthusiastic promises from the
self-publishing sector). We’ll blaze no new literary trails given the current
environment.