Cherry Blossom Festival Wrap-up
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| I'm with the mascot, not sure what it's supposed to be... |
The Cherry Blossom Festival was a learning experience.
Lesson #1 – Location! Location! Location!
Lesson #2 – In-your-face lay-out
Location
Our booth was not located on the Midway, and few people ventured into the two courses extending off the main thoroughfare, and we were on one of the courses. That in itself meant little traffic, but to make matters worse, we were surrounded by vendors with nothing to vend—the sheriff’s department, Conyers waterworks, and the Christian Academy. None of these booths had merchandise on display.
In-your-face
Books are a hard-sell to begin with. It was unrealistic to assume people would stop and meander inside the tent where my books were displayed. I figured that out by Sunday and placed the display table crosswise the tent and near enough to the strolling public to attract their attention without their stopping.
We were rained out on Sunday. I’ve learned to be proactive in packing up if the weather looks threatening. Rained-on books don’t recover.
The Cherry Blossom Festival is well organized and the staff is friendly. But it’s a long drive from Lexington.
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